Benefits of Scenting
What are the benefits of using scent?
- Boost sales by up to 44%. Studies have proven that a great smelling business will increase the intent to purchase.
- Create a perception of quality. Customers attach a scented area or product with good quality and therefore are more prepared to pay more when shopping in your scented area.
- Enhance mood. A great smell can boost worker productivity and enhance customer experiences.
- Trigger memory recall. Certain scents have been proven to trigger memories. Creating nostalgia can go a long way to connecting with repeat customers.
- Introducing certain scents can promote relaxation in high anxiety space, i.e. doctor’s offices, funeral homes, or airports.